# The 4th Quarter

> The #1 Source for Breaking Down the Business of Sports & Entertainment

- **Platform:** beehiiv
- **Category:** Sports
- **Subscribers:** 1K
- **Last updated:** 2026-10-08
- **Author:** Sid Balaga
- **URL:** https://thefourthquarter.co
- **Profile:** https://newsletterinsights.io/newsletter/thefourthquarter

## Recent Posts

- [Courtside's The 4th Quarter: 2025 Recap](https://thefourthquarter.co/p/courtside-s-the-4th-quarter-2025-recap)
- [The Sportsbook-Prediction Market Arms Race](https://thefourthquarter.co/p/the-sportsbook-prediction-market-arms-race)
- [Sports Media's Free Streaming Moment](https://thefourthquarter.co/p/sports-media-s-free-streaming-moment)
- [Is American Softball a $1B Roll-up Opportunity?](https://thefourthquarter.co/p/is-american-softball-a-1b-roll-up-opportunity)
- [How Sports Teams Should Solve For ‘The Invisible Fan’ - Using AI](https://thefourthquarter.co/p/courtside-s-the-4th-quarter-how-sports-teams-should-solve-for-the-invisible-fan-using-ai)
- [Is There Any Innovation Left in Sports Merchandising?](https://thefourthquarter.co/p/courtside-s-the-4th-quarter-is-there-any-innovation-left-in-sports-merchandising)
- [Courtside's The 4th Quarter: State of The Union on The Collectibles Industry](https://thefourthquarter.co/p/courtside-s-the-4th-quarter-state-of-the-union-on-the-collectibles-industry)
- [The 4th Quarter Joins Forces with Courtside Ventures](https://thefourthquarter.co/p/the-4th-quarter-joins-forces-with-courtside-ventures)
- [The 4th Quarter Weekly: NBA Africa is Doing What NFL Europe Couldn’t](https://thefourthquarter.co/p/the-4th-quarter-weekly-nba-africa-is-doing-what-nfl-europe-couldn-t)
- [Kushner & Iger's $12.5B Steal of the Century](https://thefourthquarter.co/p/kushner-iger-s-12-5b-steal-of-the-century)

## Sponsors

- Polymarket asserted
- Polymarket
- McCourt Global
- Pixellot
- CBS Sports
- WME
- Anheuser
- Gemini 2.5 Flash
- Kalshi