Inventory
Investor Due Diligence Report
substackLifestyle
A personal archive and field guide to style, work, and becoming in midlife.
200
20 paid
N/A
Pricing
$6/mo
$50/yr annual option
$85
20 paid subs
$85/mo – $85/mo(±0%)
2.0
5.0
3.50%
(comments + likes) / subscribers
Previously Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| oh mon dieu | 37K | N/A | $8/mo | substack |
| MOON LISTS | 37K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 200 | $84.9 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
200 subscribers — below the 2K category median (based on 1013 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
17% of 636 similar-size peers in Lifestyle have paid tiers
Pricing position
$6/mo vs $6/mo category median (1822 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 66/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Shop Rat by Emilia Petrarca |
| 31K |
| N/A |
| $6/mo |
| substack |