Back to Wholesome by Karina Baloleanu

Investor Due Diligence Report

substackHealth

This newsletter provides weekly, practical root-cause nutrition and lifestyle strategies for blood sugar, hormone, and gut health, helping women overcome fatigue, mood shifts, and hormonal imbalances.

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Key Metrics

Subscribers

200

Verified

Weekly Growth

N/A

Engagement

Avg Comments/Post

2.0

Avg Likes/Post

12.5

Engagement Rate

7.25%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

99Good

0100

Publishing Pace

Bi-weekly

0.5 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Health)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Brain Health Kitchen	44K	N/A	$20/mo	substack
The Glow Wellness	33K	N/A	$8/mo	substack
Philippa Perry	28K	N/A	$4/mo	substack
ESG’s Substack	17K	N/A	$10/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

200 subscribers — below the 1K category median (based on 582 newsletters)

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 214 similar-size peers in Health have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.