Number Two Pencil
Investor Due Diligence Report
substackPolitics
newsletter on conservative youth culture and digital-right wing media.
1K
100 paid
N/A
Pricing
$5/mo
$50/yr annual option
$398
100 paid subs
$398/mo – $398/mo(±0%)
8.0
135.0
14.30%
(comments + likes) / subscribers
Previously Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Margaret Anna Alice Through the Looking Glass | 44K | N/A | $6/mo | substack |
| Grace Blakeley | 40K | N/A | $5/mo | substack |
| Democracy Docket | 39K | N/A | Free | substack |
| Special Competitive Studies Project | 36K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 1K | $457.13 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — below the 6K category median (based on 758 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
100% of 291 similar-size peers in Politics have paid tiers
Pricing position
$5/mo vs $6/mo category median (1262 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 100/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Lucian Truscott Newsletter | 33K | N/A | $5/mo | substack |