Words and Birds
Investor Due Diligence Report
by Kevin Hearne
ghostCulture
Fiction, Nature Photography, and Spiffy Reading Recommendations from NYT bestselling author Kevin Hearne
Investor Due Diligence Report
by Kevin Hearne
Fiction, Nature Photography, and Spiffy Reading Recommendations from NYT bestselling author Kevin Hearne
3K
~0%
Subscriber count is a platform estimate
Pricing
$6/mo
$60/yr annual option
$2K
~300 est. paid subs
$795/mo – $2K/mo(±50%)
2.8
0.09%
(comments + likes) / subscribers
Bi-weekly
0.5 posts/week
97/100
Very Consistent (~15.2d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Museletters | 39K | N/A | $5/mo | substack |
| Lexicon Valley | 34K | N/A | Free | substack |
| Dust-to-Digital | 27K | N/A | $6/mo | substack |
| The House of Beasts & Vines | 23K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2K | $1,060 | — |
| Mar 2026 | 2K | $1,060 | ~0% |
| Apr 2026 | 4K | $2,120 | +100.0% |
| May 2026 | 4K | $2,120 | ~0% |
| Jun 2026 | 3K | $1,590 | -25.0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
3K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 765 similar-size peers in Culture have paid tiers
Pricing position
$6/mo vs $5/mo category median (3612 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 8/100 | 30% |
| Publishing Consistency | 97/100 | 10% |
| Adicta a Pensar |
| 21K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier