Words & Money
Investor Due Diligence Report
ghostBusiness
Publishers. Libraries. Readers. Writers. The Business of Reading and Writing in the Digital Age.
3K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$45/yr annual option
$1K
~300 est. paid subs
$619/mo – $2K/mo(±50%)
0.4
0.01%
(comments + likes) / subscribers
~4x per week
3.9 posts/week
78/100
Consistent (~4.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ravi on Product | 32K | N/A | Free | substack |
| GTM Vault | 26K | N/A | $10/mo | substack |
| Joe Reis | 15K | N/A | Free | substack |
| Attorney Bobbie Anne Cox... Knowledge is power! | 11K | N/A | $7/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4.5K | $1,856.25 | — |
| Mar 2026 | 3K | $1,237.5 | -33.3% |
| Apr 2026 | 3K | $1,237.5 | ~0% |
| May 2026 | 3K | $1,237.5 | ~0% |
| Jun 2026 | 3K | $1,237.5 | ~0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
3K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 491 similar-size peers in Business have paid tiers
Pricing position
$5/mo vs $7/mo category median (1498 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $45 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 30/100 | 30% |
| Publishing Consistency | 69/100 | 10% |
| luttig's learnings |
| 10K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier