Work Chronicles

Investor Due Diligence Report

substackLifestyle

Comics about work. Made with love and lots of coffee.

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Key Metrics

Subscribers

30K

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Engagement

Avg Comments/Post

6.0

Avg Likes/Post

134.3

Engagement Rate

0.47%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

27Below Median

0100

Publishing Pace

Previously ~2x per week

2.1 posts/week

Publishing Consistency

71/100

Consistent (~3.8d avg)

Competitive Landscape (Lifestyle)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Burned Haystack	49K	N/A	$5/mo	substack
Airplane Mode with Liz Plank	46K	N/A	$5/mo	substack
oh mon dieu	37K	N/A	$8/mo	substack
MOON LISTS	37K	N/A	$5/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

30K subscribers — above the 2K category median for first paid tier

Has paid tier

No paid subscription tier yet

Peer monetization

100% of 123 similar-size peers in Lifestyle have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	31/100	30%
Publishing Consistency	16/100	10%