write. play. repeat.
Investor Due Diligence Report
by Juliana Finch
ghostDesign
thoughts on creative process and connection from songwriter juliana finch
1K
~0%
Subscriber count is a platform estimate
Pricing
$10/mo
$80/yr annual option
$537
~70 est. paid subs
$268/mo – $805/mo(±50%)
0.2
0.02%
(comments + likes) / subscribers
Weekly
1.3 posts/week
77/100
Consistent (~5.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Samaya, your UX woman. | 25K | N/A | $8/mo | substack |
| My Studio - behind the scenes... | 17K | N/A | $10/mo | substack |
| mustbemargiela’s mind | 10K | N/A | $9/mo | substack |
| Kal Draws The Line | 7K | N/A | $8/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2K | $1,073.33 | — |
| Mar 2026 | 1K | $536.67 | -50.0% |
| Apr 2026 | 1K | $536.67 | ~0% |
| May 2026 | 1K | $536.67 | ~0% |
| Jun 2026 | 1K | $536.67 | ~0% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 334 similar-size peers in Design have paid tiers
Pricing position
$10/mo vs $5/mo category median (584 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $10 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 47/100 | 30% |
| Publishing Consistency | 59/100 | 10% |
| Glue's Letter |
| 6K |
| N/A |
| Free |
| substack |