Writing in the Dark with Jeannine Ouellette
Investor Due Diligence Report
by Jeannine Ouellette
substackLifestyle
For people who do language. Writing saved my life—so I teach writing as if it can save yours.
18K
~0%
Subscriber count is a platform estimate
35.2
47.7
0.46%
(comments + likes) / subscribers
Previously ~3x per week
3.3 posts/week
70/100
Consistent (~2.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Airplane Mode with Liz Plank | 46K | N/A | $5/mo | substack |
| oh mon dieu | 37K | N/A | $8/mo | substack |
| MOON LISTS | 37K | N/A | $5/mo | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
18K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 200 similar-size peers in Lifestyle have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 31/100 | 30% |
| Publishing Consistency | 11/100 | 10% |
| Shop Rat by Emilia Petrarca |
| 31K |
| N/A |
| $6/mo |
| substack |