This Analog Life

Investor Due Diligence Report

substackLifestyle

Weekly(ish) essays for those seeking analog simplicity amongst our enshittified, digital hellscape from a Xennial raised before wi-fi (who owns a lot of soapboxes).

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Key Metrics

Subscribers

200

Verified

Weekly Growth

N/A

Engagement

Avg Comments/Post

4.8

Avg Likes/Post

18.0

Engagement Rate

11.38%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

87Good

0100

Publishing Pace

Weekly

0.7 posts/week

Publishing Consistency

61/100

Consistent (~11.1d avg)

Competitive Landscape (Lifestyle)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Burned Haystack	49K	N/A	$5/mo	substack
Airplane Mode with Liz Plank	46K	N/A	$5/mo	substack
oh mon dieu	37K	N/A	$8/mo	substack
MOON LISTS	37K	N/A	$5/mo	substack

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

High

Revenue Model

Pre-monetization — no paid subscription tier

Monetization Readiness

Readiness for paid subscriptions

Subscriber threshold

200 subscribers — below the 2K category median (based on 1013 newsletters)

Has paid tier

No paid subscription tier yet

Peer monetization

17% of 636 similar-size peers in Lifestyle have paid tiers

Data Quality

Report Data QualityLimited - Key metrics unavailable

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.