51-49 with James Li

Investor Due Diligence Report

by James Li

ghostMedia

Stories the mainstream media won't tell.

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Key Metrics

Subscribers

Low confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$9/mo

$95/yr annual option

Est. Monthly Revenue

$5K

~630 est. paid subs

$3K/mo – $8K/mo(±50%)

Quality & Publishing

Audience Quality Score

53Fair

0100

Publishing Pace

~5x per week

5.3 posts/week

Publishing Consistency

84/100

Very Consistent (~1.7d avg)

Competitive Landscape (Media)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Big Think	510K	+1.1%	$15/mo	substack
Raw America	280K	+0.7%	$8/mo	substack
The Economist: Off the Charts	200K	N/A	$9/mo	substack
The official Ryan McBeth Substack	124K	-0.4%	$5/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	4K	$2,307.67	—
Mar 2026	3K	$1,730.75	-25.0%
Apr 2026	1K	$576.92	-66.7%
May 2026	3K	$1,730.75	+200.0%
Jun 2026	1K	$576.92	-66.7%
Jul 2026	3K	$1,730.75

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

9K subscribers — above the 3K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

89% of 167 similar-size peers in Media have paid tiers

Pricing position

$9/mo vs $6/mo category median (533 newsletters)

Pricing History

Date	Monthly	Annual
Feb 2026	$9	$95
Feb 2026	$99	$995

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencelow

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.