Investor Due Diligence Report
by Data to Decision Activation
Where Marketing, Advertising & Data (MAD) converge into decision loops that compound. Frameworks & notes from the trenches for operators.
10K
~0%
Subscriber count is a platform estimate
18.0
0.18%
(comments + likes) / subscribers
Bi-weekly
0.5 posts/week
80/100
Very Consistent (~14.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 62K | +3.5% | $6.99/mo | substack |
| LA FRAISE ™ | 52K | N/A | Free | substack |
| Content Strategy Mastery | 36K | N/A | $5/mo | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
10K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 46 similar-size peers in Marketing have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 48/100 | 30% |
| Publishing Consistency | 68/100 | 10% |
| Full-Funnel B2B Marketing |
| 26K |
| N/A |
| Free |
| substack |
Revenue Model
Pre-monetization — no paid subscription tier