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Agents & Books — 10K Ghost subscribers, $15/mo | Newsletter Insights

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Agents & Books

Name: Agents & Books Newsletter Analytics
Creator: Newsletter Insights

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ghost Design Media Kit

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

10K

≈

Estimated count — I own this newsletter →

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Category benchmarks and audience-size adjusted rates

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Engagement: < 0.1%1.9 posts/wk #20 in category

~2x per week $15/mo

Subscriber Growth

We began tracking Agents & Books 16 days ago. A growth trend will appear once we have more data points.

See how Agents & Books compares to 341 other Design newsletters, engagement metrics, pricing analysis & more

Compare with similar Design newsletters

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~0%/wk

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131 brands sponsor newsletters like Agents & Books but haven't tried Agents & Books yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Agents & Books vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including InsideTracker, YouTube, Habitat + 128 more.

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Engagement

~ Estimated

Avg Comments

2.3

Engagement Rate

0.02%· ~2 likes + comments/post

(comments + likes) / subscribers

Quality Score

60Fair

0100

Engagement vs Design

0.02% engagement rate

Score Breakdown

Engagement74/100(30%)

Publish Consistency66/100(10%)

Engagement Score

76Engaged

0100

0.02% engagement rate

~2 per post

Top newsletters in Design

My Studio - behind the scenes...

17K subs

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5K subs

abottlefullofrain

5K subs

View all Design newsletters

How Do I Stack Up?

vs 135 newsletters in Design

Subscriber Distribution

This newsletter

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 1KTop 25%: 2KTop 10%: 5K

10K places you in the top 10% of newsletters in this category.

vs Category Medians

Posts per Week

1.9

Above median

median: 0.7

Publishing Consistency

86/100

Above median

median: 64/100

Subscribers

10K

Above median

median: 1K

Here's what we know about this newsletter's activity:

Publishing Pace

~2x per week

Very Consistent

Category Rank

#20 of 341

in Design

Engagement Trend

Declining

based on recent posts

Publishing

~ Estimated

Publishing Frequency

~2x per week

Last published Oct 8, 2026

Usually publishes Tue, Thu

1.9 posts/week avg

Consistency:86Very Consistent

Design Pricing

$5/mo median

Premium tier

Monetization Readiness

Already monetizing

64% of similar-size Design newsletters also have paid tiers

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131 brands sponsor newsletters like Agents & Books but haven't tried Agents & Books yet

Engagement

Top newsletters in Design

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Design newsletters

Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Top newsletters in Design

Browse more Design newsletters

Top Posts by Engagement

Recent Posts

Engagement

Publishing

Category Benchmarks

Compare with similar Design newsletters

Similar in Design

Track Agents & Books for changes

131 brands sponsor newsletters like Agents & Books but haven't tried Agents & Books yet