Insights
Market intelligence for the newsletter economy
Newsletters Tracked
32.6K
Est. Market Revenue
$71.6M/mo
Economy Overview
Total market revenue, subscriber count, platform distribution, and revenue by category.
View reportWeekly Report
Top movers, new launches, pricing changes, and sponsor activity from the past 7 days.
View reportEmerging Newsletters
Fastest-growing newsletters by subscriber growth. Find underpriced ad inventory before competitors.
View reportFeature Adoption
Paid tiers, YouTube, podcasts, Twitter/X, and more across platforms.
View reportRevenue Rankings
Top 100 newsletters by estimated monthly revenue with confidence scoring.
View reportMonetization Timing
When newsletters in each category start charging, plus an interactive readiness checker.
View reportSponsor Landscape
Most active sponsors, placement frequency, and recently detected advertisers.
View reportPlatform Migrations
Track which platforms creators are moving to and from, with confidence ratings.
View reportPricing Trends
How newsletters price across platforms — paid tier adoption, median prices, and pricing strategy.
View reportConsistency Hall of Fame
Newsletters that have maintained weekly publishing for 3+ years.
View reportSubscriber Distribution
86% of newsletters never reach 10,000 subscribers. See where yours ranks by percentile.
View reportPaywall Strategy
73% of top newsletters paywall some content. Bimodal distribution, category medians, and a benchmark tool.
View reportSponsor Booking Pages
Only 16 of ~1,500 newsletters with detected sponsor history publish a live public booking page. Categorized list with direct links.
View reportNewsletters by Sponsor
Find newsletters that have already run ads from a specific advertiser — Vanta, HubSpot, Attio, and more.
View reportBest Newsletters by Category
Buyer shortlists by vertical: AI, SaaS, finance, marketing, health, and more. Top 25 by audience with recent advertiser activity.
View reportBuyer’s guide: how to find newsletters to sponsor
The four ways media buyers source newsletter sponsorships in 2026 — evaluation, CPM benchmarks, workflow, and common mistakes.
View reportCustom shortlist for your brand — $300
Tell us your brand and audience; within 2-3 working days, get a curated list of 10-15 newsletters with sponsor history and CPM ranges. Refundable.
View report