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Pricing Trends
How the newsletter ecosystem prices — platform comparison, price distribution, and monetization rates
Median Monthly Price
$5
Substack $5 default dominates
Newsletters Tracked
32.6K
15.8K with paid tiers
Platform Identity
substack 42% paidbeehiiv 0% paid
Paid Tier Adoption by Platform
What percentage of newsletters on each platform charge for content
| Platform | Total | Paid | % Paid | Median Price | |
|---|---|---|---|---|---|
| substack | 26.2K | 11K | 42% | $6/mo | |
| beehiiv | 1.1K | 0 | 0% | -- |
Ghost excluded: Ghost has built-in membership infrastructure, so most Ghost sites register a paid tier even without active paid subscribers (5.2K Ghost newsletters tracked).
Price Distribution
Monthly price clustering across all paid newsletters
$1–5
8133
$6–10
5705
$11–15531
$16–25506
$26–50415
$50+361
Monetization by Category
Paid newsletter count and median price by category
Uncategorized4766 paid$5/mo
Culture2070 paid$5/mo
Lifestyle1082 paid$6/mo
Business843 paid$7/mo
Politics791 paid$6/mo
Finance776 paid$15/mo
Health625 paid$6/mo
Food591 paid$6/mo
Media581 paid$6/mo
Technology528 paid$5/mo
Design408 paid$5/mo
Religion397 paid$5/mo
AI371 paid$6/mo
Sports330 paid$5/mo
Education277 paid$5/mo
Raised Prices, Kept Growing
Newsletters that increased their price 2+ times and maintained positive subscriber growth
| Newsletter | Category | Price | Increases | Subscribers | Growth |
|---|---|---|---|---|---|
| AI Supremacy | AI | $15/mo | 5x | 213K | ++0.5% |
| The AI Corner | AI | $89/mo | 3x | 143K | ++0.3% |
| OpenClaw | Uncategorized | $20/mo | 2x | 58K | ++0.9% |
 | Business | $99/mo | 2x | 157K | ++0.7% |
| Stoic Wisdoms | Uncategorized | $10.99/mo | 2x | 251K | ++2.3% |
| How We Grow | Business | $19/mo | 2x | 77K | ++0.7% |
Pricing data from 32.6K actively tracked newsletters. Prices reflect the cheapest available monthly plan per newsletter. Platform percentages compare paid newsletters to total active newsletters per platform. Updated daily via automated ingestion.