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Pricing Trends
How the newsletter ecosystem prices — platform comparison, price distribution, and monetization rates
Median Monthly Price
$5
Substack $5 default dominates
Newsletters Tracked
40.6K
15.5K with paid tiers
Platform Identity
substack 32% paidbeehiiv 0% paid
Paid Tier Adoption by Platform
What percentage of newsletters on each platform charge for content
| Platform | Total | Paid | % Paid | Median Price | |
|---|---|---|---|---|---|
| substack | 34.8K | 11.2K | 32% | $6/mo | |
| beehiiv | 1.1K | 0 | 0% | -- |
Ghost excluded: Ghost has built-in membership infrastructure, so most Ghost sites register a paid tier even without active paid subscribers (4.7K Ghost newsletters tracked).
Price Distribution
Monthly price clustering across all paid newsletters
$1–5
7793
$6–10
5733
$11–15528
$16–25506
$26–50406
$50+355
Monetization by Category
Paid newsletter count and median price by category
Uncategorized4886 paid$5/mo
Culture2026 paid$5/mo
Lifestyle1055 paid$6/mo
Business797 paid$7/mo
Politics776 paid$6/mo
Finance744 paid$15/mo
Health596 paid$6/mo
Food571 paid$6/mo
Media556 paid$6/mo
Technology491 paid$5/mo
Religion374 paid$5/mo
Design374 paid$5/mo
AI358 paid$7/mo
Sports310 paid$5/mo
Education265 paid$5/mo
Raised Prices, Kept Growing
Newsletters that increased their price 2+ times and maintained positive subscriber growth
| Newsletter | Category | Price | Increases | Subscribers | Growth |
|---|---|---|---|---|---|
| The AI Corner | AI | $89/mo | 6x | 144K | ++0.8% |
| AI Supremacy | AI | $15/mo | 5x | 222K | ++0.5% |
| How We Grow | Business | $97/mo | 5x | 82K | ++1.5% |
| Adam Kinzinger | Politics | $9/mo | 3x | 474K | ++0.1% |
 | Finance | $40/mo | 2x | 383K | ++0.3% |
| Stoic Wisdoms | Uncategorized | $10.99/mo | 2x | 294K | ++2.9% |
| The Dopamine Dispatch | Uncategorized | $6/mo | 2x | 101K | ++0.6% |
| future/proof | Business | $9/mo | 2x | 325K | ++0.5% |
| Love letters to literature | Uncategorized | $6/mo | 2x | 436K | ++0.4% |
 | Business | $99/mo | 2x | 139K | ++0.8% |
Pricing data from 40.6K actively tracked newsletters. Prices reflect the cheapest available monthly plan per newsletter. Platform percentages compare paid newsletters to total active newsletters per platform. Updated daily via automated ingestion.