86% of Newsletters Never Reach 10,000 Subscribers

Enter your subscriber count to see where you rank across 22,000+ newsletters.

Newsletters Tracked

40.8K

34K with known subscriber counts

Median Subscribers

1.0K

25th Percentile

200

75th Percentile

3.0K

Where does your newsletter rank?

Enter your subscriber count to see your percentile across 34K newsletters with known counts.

How big is the typical newsletter?

89% under 10K

Distribution across 34K newsletters with known subscriber counts.

0–999
13.7K (40.3%)
1K–4,999
13.9K (40.8%)
5K–9,999
2.6K (7.6%)
10K–49,999
3.1K (9.0%)
50K–99,999
384 (1.1%)
100K+
410 (1.2%)

Category medians

Categories where the typical newsletter beats the overall 1.0K median — click through for the top performers in each.

Politics
1.2K newsletters tracked
3.0K
3.0× overall
AI
578 newsletters tracked
2.0K
2.0× overall
Marketing
223 newsletters tracked
2.0K
2.0× overall
Media
795 newsletters tracked
2.0K
2.0× overall
Crypto
245 newsletters tracked
2.0K
2.0× overall
Business
1.3K newsletters tracked
2.0K
2.0× overall
Finance
1.1K newsletters tracked
2.0K
2.0× overall
Food
804 newsletters tracked
2.0K
2.0× overall

Methodology

  • Coverage: 40.8K active newsletters across Substack, Ghost, and beehiiv. LinkedIn newsletters are excluded because they report followers, not subscribers.
  • Subscriber source: publicly exposed counts from each platform's profile pages, collected daily. Newsletters without a known count are omitted from percentile calculations.
  • Percentiles: based on 34K newsletters with known subscriber counts. Data updates every 24 hours.
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