86% of Newsletters Never Reach 10,000 Subscribers

Enter your subscriber count to see where you rank across 22,000+ newsletters.

Newsletters Tracked

42K

29K with known subscriber counts

Median Subscribers

1.0K

25th Percentile

200

75th Percentile

3.0K

Where does your newsletter rank?

Enter your subscriber count to see your percentile across 29.3K newsletters with known counts.

How big is the typical newsletter?

90% under 10K

Distribution across 29.3K newsletters with known subscriber counts.

0–999
12.6K (43.1%)
1K–4,999
11.8K (40.2%)
5K–9,999
2.1K (7.0%)
10K–49,999
2K (6.8%)
50K–99,999
397 (1.4%)
100K+
448 (1.5%)

Category medians

Categories where the typical newsletter beats the overall 1.0K median — click through for the top performers in each.

Crypto
175 newsletters tracked
4.0K
4.0× overall
Media
504 newsletters tracked
4.0K
4.0× overall
Politics
622 newsletters tracked
3.0K
3.0× overall
AI
363 newsletters tracked
2.0K
2.0× overall
Marketing
110 newsletters tracked
2.0K
2.0× overall
Business
787 newsletters tracked
2.0K
2.0× overall
Finance
629 newsletters tracked
2.0K
2.0× overall
Food
386 newsletters tracked
2.0K
2.0× overall

Methodology

  • Coverage: 42K active newsletters across Substack, Ghost, and beehiiv. LinkedIn newsletters are excluded because they report followers, not subscribers.
  • Subscriber source: publicly exposed counts from each platform's profile pages, collected daily. Newsletters without a known count are omitted from percentile calculations.
  • Percentiles: based on 29.3K newsletters with known subscriber counts. Data updates every 24 hours.
Submit your newsletterExplore the full dataset

Keep Exploring

Emerging Newsletters

Fastest-growing newsletters by subscriber growth

Consistency Hall of Fame

Creators who have shipped weekly for 3+ years

Browse Categories

See medians and top newsletters by niche

Get monthly newsletter intelligence — trends, top movers, new opportunities