86% of Newsletters Never Reach 10,000 Subscribers

Enter your subscriber count to see where you rank across 22,000+ newsletters.

Newsletters Tracked

45.7K

36K with known subscriber counts

Median Subscribers

1.0K

25th Percentile

200

75th Percentile

3.0K

Where does your newsletter rank?

Enter your subscriber count to see your percentile across 36.2K newsletters with known counts.

How big is the typical newsletter?

89% under 10K

Distribution across 36.2K newsletters with known subscriber counts.

0–999
15.2K (42.0%)
1K–4,999
14.1K (39.0%)
5K–9,999
2.8K (7.8%)
10K–49,999
3.2K (8.9%)
50K–99,999
389 (1.1%)
100K+
433 (1.2%)

Category medians

Categories where the typical newsletter beats the overall 1.0K median — click through for the top performers in each.

Politics
1.2K newsletters tracked
3.0K
3.0× overall
Media
757 newsletters tracked
3.0K
3.0× overall
Food
735 newsletters tracked
2.0K
2.0× overall
AI
553 newsletters tracked
2.0K
2.0× overall
Marketing
202 newsletters tracked
2.0K
2.0× overall
Business
1.2K newsletters tracked
2.0K
2.0× overall
Finance
1K newsletters tracked
2.0K
2.0× overall
Crypto
210 newsletters tracked
2.0K
2.0× overall

Methodology

  • Coverage: 45.7K active newsletters across Substack, Ghost, and beehiiv. LinkedIn newsletters are excluded because they report followers, not subscribers.
  • Subscriber source: publicly exposed counts from each platform's profile pages, collected daily. Newsletters without a known count are omitted from percentile calculations.
  • Percentiles: based on 36.2K newsletters with known subscriber counts. Data updates every 24 hours.
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