86% of Newsletters Never Reach 10,000 Subscribers

Enter your subscriber count to see where you rank across 22,000+ newsletters.

Newsletters Tracked

32.6K

28K with known subscriber counts

Median Subscribers

1.0K

25th Percentile

200

75th Percentile

3.0K

Where does your newsletter rank?

Enter your subscriber count to see your percentile across 27.9K newsletters with known counts.

How big is the typical newsletter?

87% under 10K

Distribution across 27.9K newsletters with known subscriber counts.

0–999
9.7K (34.6%)
1K–4,999
12.5K (44.9%)
5K–9,999
2.2K (8.0%)
10K–49,999
2.7K (9.8%)
50K–99,999
365 (1.3%)
100K+
381 (1.4%)

Category medians

Categories where the typical newsletter beats the overall 1.0K median — click through for the top performers in each.

Politics
1.2K newsletters tracked
3.0K
3.0× overall
AI
575 newsletters tracked
2.0K
2.0× overall
Finance
1.1K newsletters tracked
2.0K
2.0× overall
Media
809 newsletters tracked
2.0K
2.0× overall
Marketing
225 newsletters tracked
2.0K
2.0× overall
Food
820 newsletters tracked
2.0K
2.0× overall
Business
1.4K newsletters tracked
2.0K
2.0× overall
Economics
182 newsletters tracked
2.0K
2.0× overall

Methodology

  • Coverage: 32.6K active newsletters across Substack, Ghost, and beehiiv. LinkedIn newsletters are excluded because they report followers, not subscribers.
  • Subscriber source: publicly exposed counts from each platform's profile pages, collected daily. Newsletters without a known count are omitted from percentile calculations.
  • Percentiles: based on 27.9K newsletters with known subscriber counts. Data updates every 24 hours.
Submit your newsletterExplore the full dataset

Keep Exploring

Emerging Newsletters

Fastest-growing newsletters by subscriber growth

Consistency Hall of Fame

Creators who have shipped weekly for 3+ years

Browse Categories

See medians and top newsletters by niche

Get monthly newsletter intelligence — trends, top movers, new opportunities