86% of Newsletters Never Reach 10,000 Subscribers

Enter your subscriber count to see where you rank across 22,000+ newsletters.

Newsletters Tracked

41.3K

29K with known subscriber counts

Median Subscribers

1.0K

25th Percentile

200

75th Percentile

2.0K

Where does your newsletter rank?

Enter your subscriber count to see your percentile across 28.6K newsletters with known counts.

How big is the typical newsletter?

90% under 10K

Distribution across 28.6K newsletters with known subscriber counts.

0–999
12.4K (43.4%)
1K–4,999
11.5K (40.2%)
5K–9,999
2K (6.9%)
10K–49,999
1.9K (6.6%)
50K–99,999
398 (1.4%)
100K+
456 (1.6%)

Category medians

Categories where the typical newsletter beats the overall 1.0K median — click through for the top performers in each.

Media
487 newsletters tracked
4.0K
4.0× overall
Crypto
173 newsletters tracked
4.0K
4.0× overall
Politics
575 newsletters tracked
3.0K
3.0× overall
AI
349 newsletters tracked
2.0K
2.0× overall
Marketing
99 newsletters tracked
2.0K
2.0× overall
Business
750 newsletters tracked
2.0K
2.0× overall
Food
362 newsletters tracked
2.0K
2.0× overall
Finance
600 newsletters tracked
2.0K
2.0× overall

Methodology

  • Coverage: 41.3K active newsletters across Substack, Ghost, and beehiiv. LinkedIn newsletters are excluded because they report followers, not subscribers.
  • Subscriber source: publicly exposed counts from each platform's profile pages, collected daily. Newsletters without a known count are omitted from percentile calculations.
  • Percentiles: based on 28.6K newsletters with known subscriber counts. Data updates every 24 hours.
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