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Competitive Map
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Lenny's Newsletter
Not Boring by Packy McCormick
The Pragmatic Engineer
Side-by-Side Comparison
Lenny's Newsletter
substackBusiness
Audience Size
Subscribers1.2M
Free Subscribers-
Paid Subscribers45K
Paid Ratio+3.8%
Growth
Weekly Growth-
Engagement & Quality
Engagement Rate0.04%
Quality Score94/100
Pub. Consistency100/100
Posts/Week0.9
Monetization
Monthly Price$20
Annual Price$200
Est. Revenue/mo$900K/mo
Not Boring by Packy McCormick
substackBusiness
Audience Size
Subscribers265K
Free Subscribers-
Paid Subscribers11.3K
Paid Ratio+4.3%
Growth
Weekly Growth+0.4%
Engagement & Quality
Engagement Rate0.06%
Quality Score75/100
Pub. Consistency58/100
Posts/Week1.5
Monetization
Monthly Price$20
Annual Price$200
Est. Revenue/mo$225K/mo
The Pragmatic Engineer
substackBusiness
Audience Size
Subscribers1.1M
Free Subscribers-
Paid Subscribers41.3K
Paid Ratio+3.8%
Growth
Weekly Growth-
Engagement & Quality
Engagement Rate0.02%
Quality Score80/100
Pub. Consistency79/100
Posts/Week2.4
Monetization
Monthly Price$15
Annual Price$150
Est. Revenue/mo$619K/mo
| Metric | | | |
|---|---|---|---|
| Audience Size | |||
| Subscribers | 1.2M | 265K | 1.1M |
| Free Subscribers | - | - | - |
| Paid Subscribers | 45K | 11.3K | 41.3K |
| Paid Ratio | +3.8% | +4.3% | +3.8% |
| Growth | |||
| Weekly Growth | - | +0.4% | - |
| Engagement & Quality | |||
| Engagement Rate | 0.04% | 0.06% | 0.02% |
| Quality Score | 94/100 | 75/100 | 80/100 |
| Pub. Consistency | 100/100 | 58/100 | 79/100 |
| Posts/Week | 0.9 | 1.5 | 2.4 |
| Monetization | |||
| Monthly Price | $20 | $20 | $15 |
| Annual Price | $200 | $200 | $150 |
| Est. Revenue/mo | $900K/mo | $225K/mo | $619K/mo |
| Info | |||
| Platform | substack | substack | substack |
| Category | Business | Business | Business |