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Not Boring by Packy McCormick — 277K Substack subscribers | Newsletter Insights

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Not Boring by Packy McCormick

Name: Not Boring by Packy McCormick Newsletter Analytics
Creator: Newsletter Insights

by Packy McCormick

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substack

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

277K

✓

11.8K paid

Weekly Growth

Stable

Paid Subscriber Retention

+1.1%

net growth

Track revenue changes over time

Monitor MRR trends, pricing shifts, and revenue projections

Start tracking — free

Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Join thousands of newsletter operators tracking the market

Engagement: < 0.1%1.6 posts/wk #31 in category

Weekly $20/mo

See how Not Boring by Packy McCormick compares to 1,241 other Business newsletters, engagement metrics, pricing analysis & more

Compare with similar Business newsletters

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41K subs

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115 brands sponsor newsletters like Not Boring by Packy McCormick but haven't tried Not Boring by Packy McCormick yet

Get the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Not Boring by Packy McCormick vs the top 15 peer newsletters on sponsor mix, growth, and CPM.

Including Attio, Incogni, Gemini 2.5 Flash + 112 more.

$300·2-3 working days·refunded if we can't deliver

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115 sponsors detectedView Sponsors →

Detected Sponsors

Microfeller

microfeller.com

1 placementhigh

Guidde

guidde.com

1 placementhigh

Kalshi

kalshi.com

1 placementhigh

Same Page HR

samepagehr.com

1 placementhigh

Cache

cache.com

1 placementhigh

Readwise

readwise.io

2 placementshigh

Compound

compound.com

2 placementshigh

Write

write.com

3 placementshigh

Baseten

baseten.com

4 placementshigh

Antimetal

antimetal.com

1 placementhigh

Eight Sleep

eightsleep.com

3 placementshigh

Tegus

tegus.com

3 placementshigh

Wander

wander.com

2 placementshigh

Percent

percent.com

2 placementshigh

HubSpot

hubspot.com

5 placementshigh

Plaid

plaid.com

2 placementshigh

Panasonic Well

1 placementhigh

Speakeasy

speakeasy.com

2 placementshigh

Vanta

vanta.com

2 placementshigh

ElevenLabs

elevenlabs.io

5 placementshigh

HoneyBook

honeybook.com

3 placementshigh

INBOUND

inbound.com

2 placementshigh

Stripe Startups

2 placementshigh

WorkOS

workos.com

2 placementshigh

RenPhil

renphil.org

1 placementhigh

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Engagement

~ Estimated

Avg Comments

2.9

Avg Likes

134.5

Engagement Rate

0.05%· ~137 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 277K+ subscribers

Quality Score

72Good

0100

Engagement vs Business

0.05% engagement rate

Score Breakdown

Engagement46/100(30%)

Paid Ratio100/100(25%)

Growth Consistency86/100(15%)

Publish Consistency61/100(10%)

Engagement Score

46Solid

0100

0.05% engagement rate

~137 per post

Top newsletters in Business

Recruiting Brainfood

41K subs

Ravi on Product

32K subs

GTM Strategist

29K subs

View all Business newsletters

How Do I Stack Up?

vs 275 newsletters in Business

Subscriber Distribution

This newsletter

20.9K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 5KTop 10%: 20.9K

277K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.05%

Above median

median: 0.00%

Posts per Week

1.6

Above median

median: 1.0

Publishing Consistency

77/100

Above median

median: 66/100

Subscribers

277K

Above median

median: 2K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Aug 28, 2026

Usually publishes Fri

1.6 posts/week avg

Consistency:77Consistent

Business Pricing

$7/mo median

Premium tier

Monetization Readiness

Already monetizing

100% of similar-size Business newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

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Track Not Boring by Packy McCormick for changes

115 brands sponsor newsletters like Not Boring by Packy McCormick but haven't tried Not Boring by Packy McCormick yet

Detected Sponsors

Engagement

Top newsletters in Business

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Business newsletters

Top newsletters in Business

Browse more Business newsletters

Engagement

Top Posts by Engagement

Recent Posts

Detected Sponsors

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Growth

Subscriber Growth

Subscriber Growth

Compare with similar Business newsletters

Similar in Business

Track Not Boring by Packy McCormick for changes

115 brands sponsor newsletters like Not Boring by Packy McCormick but haven't tried Not Boring by Packy McCormick yet

Publishing

Category Benchmarks