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Not Boring by Packy McCormick — 272K Substack subscribers | Newsletter Insights

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Not Boring by Packy McCormick

Name: Not Boring by Packy McCormick Newsletter Analytics
Creator: Newsletter Insights

by Packy McCormick

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substack

Growth

~ Estimated

How do I stack up?

Newsletter subscribers

272K

✓

11.6K paid

Weekly Growth

Stable

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Monitor MRR trends, pricing shifts, and revenue projections

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Join thousands of newsletter operators tracking the market

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

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Engagement: 0.1%1.6 posts/wk #34 in category

Weekly $20/mo

See how Not Boring by Packy McCormick compares to 1,354 other Business newsletters, engagement metrics, pricing analysis & more

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279 brands sponsor newsletters like Not Boring by Packy McCormick but haven't tried Not Boring by Packy McCormick yet

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115 sponsors detectedView Sponsors →

Detected Sponsors

Microfeller

microfeller.com

1 placementhigh

Guidde

guidde.com

1 placementhigh

Kalshi

kalshi.com

1 placementhigh

Same Page HR

samepagehr.com

1 placementhigh

Cache

cache.com

1 placementhigh

Readwise

readwise.io

2 placementshigh

Compound

compound.com

2 placementshigh

Write

write.com

3 placementshigh

Baseten

baseten.com

4 placementshigh

Antimetal

antimetal.com

1 placementhigh

Eight Sleep

eightsleep.com

3 placementshigh

Tegus

tegus.com

3 placementshigh

Wander

wander.com

2 placementshigh

Percent

percent.com

2 placementshigh

HubSpot

hubspot.com

5 placementshigh

Plaid

plaid.com

2 placementshigh

Panasonic Well

1 placementhigh

Speakeasy

speakeasy.com

2 placementshigh

Vanta

vanta.com

2 placementshigh

ElevenLabs

elevenlabs.io

5 placementshigh

HoneyBook

honeybook.com

3 placementshigh

INBOUND

inbound.com

2 placementshigh

Stripe Startups

2 placementshigh

WorkOS

workos.com

2 placementshigh

RenPhil

renphil.org

1 placementhigh

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Engagement

~ Estimated

Avg Comments

4.5

Avg Likes

157.3

Engagement Rate

0.06%· ~162 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 272K+ subscribers

Quality Score

76Good

0100

Engagement vs Business

0.06% engagement rate

Score Breakdown

Engagement54/100(30%)

Paid Ratio100/100(25%)

Growth Consistency81/100(15%)

Publish Consistency75/100(10%)

Engagement Score

54Solid

0100

0.06% engagement rate

~162 per post

Top newsletters in Business

Recruiting Brainfood

41K subs

Ravi on Product

32K subs

GTM Strategist

29K subs

View all Business newsletters

How Do I Stack Up?

vs 282 newsletters in Business

Subscriber Distribution

This newsletter

22K

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 1KMedian: 2KTop 25%: 5KTop 10%: 22K

272K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.06%

Above median

median: 0.00%

Posts per Week

1.6

Above median

median: 1.0

Publishing Consistency

77/100

Above median

median: 65/100

Subscribers

272K

Above median

median: 2K

Paid / Free Subscriber Split

FreePaid

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Jul 10, 2026

Usually publishes Fri

1.6 posts/week avg

Consistency:77Consistent

Business Pricing

$7/mo median

Premium tier

Monetization Readiness

Already monetizing

100% of similar-size Business newsletters also have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

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Track Not Boring by Packy McCormick for changes

279 brands sponsor newsletters like Not Boring by Packy McCormick but haven't tried Not Boring by Packy McCormick yet

Detected Sponsors

Engagement

Top newsletters in Business

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Browse more Business newsletters

Top newsletters in Business

Browse more Business newsletters

Engagement

Top Posts by Engagement

Recent Posts

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Paid / Free Subscriber Split

Detected Sponsors

Growth

Subscriber Growth

Subscriber Growth

Compare with similar Business newsletters

Similar in Business

Track Not Boring by Packy McCormick for changes

279 brands sponsor newsletters like Not Boring by Packy McCormick but haven't tried Not Boring by Packy McCormick yet

Publishing

Category Benchmarks