Custom newsletter sponsorship shortlist
Tell us your brand and audience. Within 2-3 working days, a curated list of 10-15 newsletters that fit — with sponsor history and CPM ranges per placement.
What you get
- 10-15 newsletters matched to your brand and audience
- Audience size + recent growth signal for each
- Recent sponsor history (which advertisers have run placements)
- Estimated CPM range based on category benchmarks
- A one-line rationale for why each made the cut
Example: what a $300 shortlist looks like
Sample brief: B2B SaaS productivity tool launching to product, engineering, and growth leaders. Below is the kind of shortlist you'd receive. Your actual list is custom-matched to your brief.
| Newsletter | Audience | Est. CPM | Recent sponsors | Why it's on the list |
|---|---|---|---|---|
| Kyle Poyar's Growth Unhinged Growth / B2B SaaS | Mid-list | $60-95 CPM | MetronomeClayHubSpot | Tight buyer-persona overlap — operator audience scoping SaaS tooling decisions. Pricing/growth focus aligns with launch-stage buys. |
| Refactoring Engineering productivity | Mid-list | $55-80 CPM | SwarmiaCodeRabbitAboard | Engineering-leader readership; consistent run rate for dev-tools / engineering-productivity sponsors. Strong creative-brief tolerance. |
| Chief Customer Officer SaaS / Customer Success | Mid-list | $70-100 CPM | TotangoBrainStorm | Tight CS-leader audience for retention-tool plays. Pairs well with the Growth Unhinged placement above for adjacent buyer reach. |
| AI Agents Simplified AI / SaaS tooling | Mid-list | $45-70 CPM | TabsyClayHubSpot | Active AI-tooling reader segment; fits a launch beat for any tool with an AI-augmented workflow story. |
| Tech Talks Weekly Tech / Engineering | Mid-list | $40-60 CPM | Oracle AnalyticsMerlinDuckDB | Broad engineering reach at lower CPM — lets you stretch budget across a placement adjacent to the higher-CPM Refactoring buy. |
Who this is for
B2B SaaS scoping ongoing buys
You're evaluating newsletter sponsorship for your brand and want a vetted starting list of operator-direct inventory in your category. The shortlist gives you a research-ready table you can take into outreach.
DTC brand running a single campaign
One launch, one campaign budget. You need 10-15 newsletters that reach your buyer demo so you can shortlist the 3-5 you want to actually negotiate with.
Agency lead building a media plan for a client
You're scoping newsletter spend as part of a wider plan and need a tight list with sponsor history + CPM ranges your client can review.
FAQ
How long does delivery take?
Within 2-3 working days of payment. If your brief arrives over a weekend or while we are catching up, we will email you to confirm timing.
What if the shortlist isn't useful?
Full refund. If we can't deliver a meaningful list for your brief — say, the audience shape is too niche or the budget rules out most viable newsletters — we'll say so up front and refund.
How many newsletters do you cover?
Over 30,000 newsletters across Substack, Beehiiv, Ghost, and major editorial sites. Sponsor detection runs on the ones with public content; the shortlist is drawn from that pool.
What if my brief is niche?
Tell us upfront. Most niches have inventory; some don't yet. If your niche has fewer than 5-7 viable newsletters in our index, we'll say so before charging.
Ready to brief us?
Stripe collects the brief at checkout. Shortlist in your inbox within 2-3 working days.