Alastair Running
Investor Due Diligence Report
by Alastair Dixon
ghostSports
Running shoe reviews, roundups, training tips, and thoughtful blogs for runners who like to ask why.
Investor Due Diligence Report
by Alastair Dixon
Running shoe reviews, roundups, training tips, and thoughtful blogs for runners who like to ask why.
1K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$35/yr annual option
$354
~100 est. paid subs
$177/mo – $531/mo(±50%)
0.2
0.02%
(comments + likes) / subscribers
~3x per week
2.8 posts/week
78/100
Consistent (~2.7d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Fútbol with Grant Wahl | 18K | N/A | Free | substack |
| Substack Sports | 4K | N/A | Free | substack |
| Thibaud Chatel’s Newsletter | 2K | N/A | $5/mo | substack |
| Assigned | 2K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 3.5K | $1,239.58 | — |
| Mar 2026 | 1.5K | $531.25 | -57.1% |
| Apr 2026 | 1K | $354.17 | -33.3% |
| May 2026 | 1K | $354.17 | ~0% |
| Jun 2026 | 1K | $354.17 | ~0% |
| Jul 2026 | 1K |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
1K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
80% of 192 similar-size peers in Sports have paid tiers
Pricing position
$5/mo vs $5/mo category median (334 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $35 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 68/100 | 30% |
| Publishing Consistency | 75/100 | 10% |
| All Three Zones |
| 2K |
| N/A |
| $10/mo |
| substack |
| $354.17 |
| ~0% |
| Aug 2026 | 2K | $708.33 | +100.0% |
| Sep 2026 | 1.5K | $531.25 | -25.0% |
| Oct 2026 | 1K | $354.17 | -33.3% |