Investor Due Diligence Report
A top-to-bottom renovation, design finds, and hard life questions—the nitty gritty of creating our home in Ojai, CA. Plus, input from experts and all of you! A researched, opinionated resource from Amanda Hesser of Food52, Schoolhouse, and Dansk.
636K
47.7K paid
-0.2%
Insufficient data
24 of 30 days needed
Pricing
$7/mo
$60/yr annual option
$240K
47.7K paid subs
$240K/mo – $240K/mo(±0%)
32.0
229.0
0.04%
(comments + likes) / subscribers
Weekly
1.0 posts/week
90/100
Very Consistent (~7.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| XO, MU by Melissa Urban | 385K | -0.1% | $6/mo | substack |
| How To Think More and Better | 351K | +5.7% | $5/mo | substack |
| The Quiet Life with Susan Cain | 277K | -0.2% | $9/mo | substack |
| Breathing Space by Camille Styles | 135K | N/A | $9/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 645K | $243,810 | — |
| Mar 2026 | 638K | $241,164 | ~0% |
| Apr 2026 | 636K | $240,408 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
636K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 4 similar-size peers in Lifestyle have paid tiers
Pricing position
$7/mo vs $7.05/mo category average (1663 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 61/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Publishing Consistency | 68/100 | 10% |
| My Five Things | 87K | -1.6% | $6/mo | substack |
Revenue Model
Active paid subscription tier