The Menu
Investor Due Diligence Report
substackMarketing
The Menu is a weekly serving of sharp, strategic marketing ideas—just enough to chew on without overwhelming your plate. Budgets are down. Expectations are up. Let’s win anyway.
16K
1.6K paid
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$6K
1.6K paid subs
$6K/mo – $6K/mo(±0%)
Previously Bi-weekly
0.5 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Link in Bio | 115K | +0.4% | $8/mo | substack |
| Elena's Growth Scoop | 95K | +0.6% | $9/mo | substack |
| MKT1 Newsletter with Emily Kramer | 83K | N/A | $9/mo | substack |
| Because of Marketing | 78K | +1.4% | $6.99/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 16K | $6,360 | — |
| Apr 2026 | 16K | $6,360 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
16K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 38 similar-size peers in Marketing have paid tiers
Pricing position
$5/mo vs $7/mo category median (243 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Paid Subscriber Ratio |
| 90/100 |
| 25% |
| LA FRAISE ™ |
| 62K |
| N/A |
| Free |
| substack |