Apples & Elderflower
Investor Due Diligence Report
substackFood
A seasonal journal celebrating the changing year through the kitchen, the garden and life in Tasmania’s far south.
Investor Due Diligence Report
A seasonal journal celebrating the changing year through the kitchen, the garden and life in Tasmania’s far south.
1K
100 paid
N/A
-0.0%
net churn
Pricing
$10/mo
$70/yr annual option
$638
100 paid subs
$638/mo – $638/mo(±0%)
4.5
9.1
1.36%
(comments + likes) / subscribers
Weekly
1.1 posts/week
82/100
Very Consistent (~6.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Ina Garten | 756K | +0.5% | Free | substack |
| the smitten kitchen digest | 301K | +0.2% | Free | substack |
| the sunday stack | 271K | +0.2% | $8/mo | substack |
| David Lebovitz Newsletter | 260K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 1K | $446.25 | — |
| Mar 2026 | 1K | $446.25 | ~0% |
| Apr 2026 | 1K | $446.25 | ~0% |
| Aug 2026 | 1K | $446.25 | ~0% |
| Sep 2026 | 1K | $446.25 | ~0% |
| Oct 2026 | 1K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
1K subscribers — below the 3K category median (based on 223 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
66% of 108 similar-size peers in Food have paid tiers
Pricing position
$10/mo vs $5/mo category median (436 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Aug 2026 | $10 | $70 |
| Mar 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 88/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 69/100 | 10% |
| 212K |
| +1.3% |
| $7/mo |
| substack |
| $446.25 |
| ~0% |
Revenue Model
Active paid subscription tier