Ad Hoc
Investor Due Diligence Report
substackCulture
Ad Hoc is a newsletter about the interplay of culture and identity.
12K
1.2K paid
+4.9%
Pricing
$6/mo
$60/yr annual option
$6K
1.2K paid subs
$6K/mo – $6K/mo(±0%)
14.3
99.8
0.95%
(comments + likes) / subscribers
Weekly
0.8 posts/week
81/100
Very Consistent (~11.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Footnotes and Tangents | 45K | N/A | $5/mo | substack |
| Subtle Maneuvers | 39K | N/A | $7/mo | substack |
| Museletters | 39K | N/A | $5/mo | substack |
| Doomscroll | 29K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 11K | $5,247 | — |
| Mar 2026 | 11.5K | $5,485.5 | +4.5% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
12K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 441 similar-size peers in Culture have paid tiers
Pricing position
$6/mo vs $5/mo category median (3606 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
| Mar 2026 | $5 | $55 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 46/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Dust-to-Digital |
| 27K |
| N/A |
| $6/mo |
| substack |