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Platform Portability
Uses Substack subdomain (behindthebalancesheet.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Investing thoughts, tips on analysing companies and more, from a former partner of a Tiger Cub. Helping you improve your portfolio's performance.
Data updated 1 month ago
Avg Comments
0.5
Avg Likes
18.5
Engagement Rate
0.08%· ~19 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Finance
0.08% engagement rate
Score Breakdown
Engagement Score
| Subscriber-only |
| Subscriber-only |
690 paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeWe don't have enough growth data for Behind the Balance Sheet yet. The average Finance newsletter has 2K subscribers.
Based on 1.1K Finance newsletters tracked
vs 272 newsletters in Finance
23K places you in the top 10% of newsletters in this category.
Engagement Rate
0.08%
median: 0.00%
Posts per Week
0.8
median: 1.1
Publishing Consistency
75/100
median: 67/100
Subscribers
23K
median: 2K
Outperforming the Market
24K subs
MacleodFinance Substack
21K subs
ETF Shelf
20K subs
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See what's includedGet the full whitespace list with each brand's category fit, audience overlap, and recommended pitch order. Plus a comparison of Behind the Balance Sheet vs the top 15 peer newsletters on sponsor mix, growth, and CPM.
Including Angela Cheng Caplan, FOV Ventures, Gamma + 30 more.
$300·2-3 working days·refunded if we can't deliver
Publishing Frequency
Weekly
Last published Apr 12, 2026
0.8 posts/week avg
Finance Pricing
$10/mo median
Premium tier
Monetization Readiness
Already monetizing
100% of similar-size Finance newsletters also have paid tiers
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Priced at $35/mo, 250% above the Finance median of $10/mo.
