American Style
Investor Due Diligence Report
substackCulture
A newsletter about what people are really wearing and why.
Investor Due Diligence Report
A newsletter about what people are really wearing and why.
12K
~0%
Subscriber count is a platform estimate
Insufficient data
21 of 30 days needed
Pricing
$6/mo
$60/yr annual option
$6K
~1.2K est. paid subs
$3K/mo – $9K/mo(±50%)
5.1
82.5
0.73%
(comments + likes) / subscribers
Weekly
0.8 posts/week
69/100
Consistent (~8.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Substack Post | 2M | N/A | Free | substack |
| The Parnas Perspective | 900K | +0.2% | $6.49/mo | substack |
| The New Yorker | 626K | +1.0% | Free | substack |
| Story Club with George Saunders | 330K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 10K | $4,770 | — |
| Mar 2026 | 10.5K | $5,008.5 | +5.0% |
| Jul 2026 | 12K | $5,724 | +14.3% |
| Aug 2026 | 12K | $5,724 | ~0% |
| Sep 2026 | 12K | $5,724 | ~0% |
| Oct 2026 | 12K |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
12K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
48% of 137 similar-size peers in Culture have paid tiers
Pricing position
$6/mo vs $5/mo category median (1990 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $6 | $60 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 73/100 | 30% |
| Publishing Consistency | 33/100 | 10% |
| Books Worth Reading |
| 325K |
| +1.6% |
| $6.99/mo |
| substack |
| $5,724 |
| ~0% |
Revenue Model
Active paid subscription tier