Get monthly newsletter intelligence — trends, top movers, new opportunities

The Lunacian — 345K Substack subscribers, Free | Newsletter Insights

Newsletter Insights — advertising rates and audience data for 42K+ newsletters

Browse all →

The Lunacian

Name: The Lunacian Newsletter Analytics
Creator: Newsletter Insights

Advertisers are viewing this page. Claim it

substack Uncategorized Media Kit Investor Report

Growth

~ Estimated

Newsletter subscribers

345K

✓

Weekly Growth

Stable

Track CPM rates as they change

Category benchmarks and audience-size adjusted rates

Start tracking — free

Join thousands of newsletter operators tracking the market

Engagement: < 0.1%1.2 posts/wk

Weekly

Subscriber Growth

Subscriber counts are rounded by the platform — step changes may not reflect actual growth

Track The Lunacian's growth

Get notified when subscribers, engagement, or pricing changes

Get monthly newsletter trends and insights in your inbox

Engagement

~ Estimated

Avg Likes

5.6

Engagement Rate

<0.01%· ~6 likes + comments/post

(comments + likes) / subscribers

Typical for lists with 345K+ subscribers

Quality Score

50Fair (partial data)

0100

Engagement vs Uncategorized

<0.01% engagement rate

Score Breakdown

Engagement25/100(30%)

Growth Consistency96/100(15%)

Publish Consistency54/100(10%)

Engagement Score

30Below Median

0100

<0.01% engagement rate

~6 per post

How Do I Stack Up?

vs 1220 newsletters in Uncategorized

Subscriber Distribution

This newsletter

200

Bottom 25%MedianTop 25%Top 10%

Bottom 25%: 200Median: 1KTop 25%: 2KTop 10%: 7K

345K places you in the top 10% of newsletters in this category.

vs Category Medians

Engagement Rate

0.00%

Above median

median: 0.00%

Posts per Week

1.2

Above median

median: 1.0

Publishing Consistency

72/100

At median

median: 68/100

Subscribers

345K

Above median

median: 1K

Publishing

~ Estimated

Publishing Frequency

Weekly

Last published Oct 7, 2026

Usually publishes Wed

1.2 posts/week avg

Consistency:72Consistent

Monetization Readiness

Uncategorized newsletters typically start charging at ~1K subscribers

Above the typical threshold

73% of similar-size Uncategorized newsletters have paid tiers

Unlock revenue estimates, CPM benchmarks, and detected sponsors

Start tracking — free

The Lunacian

Growth

Subscriber Growth

Engagement

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Publishing

Category Benchmarks

Top Posts by Engagement

Recent Posts

Engagement

Growth

Subscriber Growth

How Do I Stack Up?

Subscriber Distribution

vs Category Medians

Top Posts by Engagement

Recent Posts

Publishing

Category Benchmarks