Brand New Vegan
Investor Due Diligence Report
substackFood
Plant-based living for real life.
17K
1.7K paid
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$7K
1.7K paid subs
$7K/mo – $7K/mo(±0%)
5.9
23.4
0.17%
(comments + likes) / subscribers
Daily
7.0 posts/week
100/100
Very Consistent (~1.0d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Zenith Within by Sara Redondo, MD, MS | 37K | N/A | $30/mo | substack |
| A Curious Cook | 28K | N/A | $5/mo | substack |
| All Day Cake | 24K | N/A | $6/mo | substack |
| Freezer Cooking with Sarah Hart | 23K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Apr 2026 | 17K | $6,757.5 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
17K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 138 similar-size peers in Food have paid tiers
Pricing position
$5/mo vs $5.5/mo category median (874 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Apr 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 33/100 | 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Publishing Consistency | 100/100 | 10% |
| Lena Mattar |
| 21K |
| N/A |
| $14.9/mo |
| substack |