Building Optimism

Investor Due Diligence Report

substackReal Estate

Exploring how to create better places for everyone in our shared built environment through the lens of urban planning, real estate development and placemaking.

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Key Metrics

Subscribers

400 paid

Verified

Weekly Growth

N/A

Paid Sub Retention (30d)

Insufficient data

22 of 30 days needed

Revenue Analysis

Pricing

$5/mo

$50/yr annual option

Est. Monthly Revenue

$2K

400 paid subs

$2K/mo – $2K/mo(±0%)

Quality & Publishing

Audience Quality Score

90Good

0100

Publishing Pace

Previously Bi-weekly

0.6 posts/week

Publishing Consistency

77/100

Consistent (~14.2d avg)

Competitive Landscape (Real Estate)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Zillow Gone Wild 🏡	135K	N/A	Free	substack
CalculatedRisk Newsletter	40K	N/A	$25/mo	substack
The Skeptical Investor Newsletter	39K	+1.7%	$5/mo	substack
House of Green	37K	N/A	$8/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	4K	$1,590	—
Mar 2026	4K	$1,590	~0%
Apr 2026	4K	$1,590	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

4K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 22 similar-size peers in Real Estate have paid tiers

Pricing position

$5/mo vs $5/mo category median (101 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$5	$50

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.