Investor Due Diligence Report
At the intersection of business strategy, technology, and non-linear analysis, The Business Engineer is the fruit of ten years of research into the business tech world by Gennaro Cuofano, creator of the leading business model strategy blog FourWeekMBA.
90K
2.6K paid
~0%
Subscriber count is a platform estimate
Insufficient data
23 of 30 days needed
Pricing
$99/mo
$499/yr annual option
$115K
2.6K paid subs
$115K/mo – $115K/mo(±0%)
42.3
0.05%
(comments + likes) / subscribers
Daily
7.7 posts/week
89/100
Very Consistent (~1.1d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Better You | 76K | +2.8% | Free | substack |
| How We Grow | 76K | -0.7% | $97/mo | substack |
| Scarlet Ink | 73K | N/A | $12/mo | substack |
| Accelerated | 38K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 91K | $116,730 | — |
| Mar 2026 | 90K | $115,425 | ~0% |
| Apr 2026 | 90K | $115,425 | ~0% |
Platform Dependency
Uses substack platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
90K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 64 similar-size peers in Business have paid tiers
Pricing position
$99/mo vs $145.16/mo category average (1516 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $99 | $499 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 41/100 | 30% |
| Paid Subscriber Ratio | 47/100 | 25% |
| Publishing Consistency | 49/100 | 10% |
| 37K |
| N/A |
| $5/mo |
| substack |
Revenue Model
Active paid subscription tier