Newsletter Insights — advertising rates and audience data for 23K+ newsletters
Browse all →Advertisers are viewing this page. Claim it
Track The Substack Bookstore's growth
Get notified when subscribers, engagement, or pricing changes
Platform Portability
Uses Substack subdomain (buybooks.substack.com). Migrating would require subscribers to re-subscribe at a new address.
Custom domains let newsletters switch platforms without losing their audience.
Are you a newsletter creator? Get verified insights →
The ecosystem where Substack indie authors showcase and promote their books professionally and readers discover indie titles worth buying.
Data updated 6 days ago
Analog Social
2K subs
Litulla
2K subs
0%/wk
Songs That Saved Your Life
2K subs
0%/wk
Avg Comments
1.0
Avg Likes
4.0
Engagement Rate
0.25%· ~5 likes + comments/post
(comments + likes) / subscribers
Reading the City
2K subscribers
Quality Score
Engagement vs Culture
0.25% engagement rate
Score Breakdown
Engagement Score
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
| Public |
vs 1553 newsletters in Culture
2K places you in the top 50% of newsletters in this category.
Engagement Rate
0.25%
median: 0.00%
Posts per Week
0.7
median: 1.0
Publishing Consistency
46/100
median: 64/100
Subscribers
2K
median: 1K
60 paid
Weekly Growth
N/A
Paid Subscriber Retention
Insufficient data
17 of 30 days needed
Track revenue changes over time
Monitor MRR trends, pricing shifts, and revenue projections
Start tracking — freeJoin thousands of newsletter operators tracking the market
Track CPM rates as they change
Category benchmarks and audience-size adjusted rates
Start tracking — freeJoin thousands of newsletter operators tracking the market
Tracking started recently for The Substack Bookstore (17 days ago). A growth trend will appear once we have more data points.
Publishing Frequency
Weekly
Last published Mar 12, 2026
0.7 posts/week avg
Culture Pricing
$7.02/mo avg
Above average(+570%)
Monetization Readiness
Already monetizing
100% of similar-size Culture newsletters also have paid tiers
Track changes to monetization & ad rate insights over time
Start tracking — free