My Studio - behind the scenes...

Investor Due Diligence Report

substackDesign

Welcome to my studio...this is my 'blog' for those of you who would like to know more about my life as a children's illustrator & author, learn new things and peek inside corners of my studio nobody (apart from me!) has ever visited before...

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Key Metrics

Subscribers

16K

800 paid

Verified

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$10/mo

$100/yr annual option

Est. Monthly Revenue

$6K

800 paid subs

$6K/mo – $6K/mo(±0%)

Engagement

Avg Comments/Post

22.0

Avg Likes/Post

125.5

Engagement Rate

0.92%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

53Fair

0100

Publishing Pace

~2x per week

2.0 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Design)

Newsletter	Subscribers	Weekly Growth	Price	Platform
ART DIRECTION	45K	N/A	$11.99/mo	substack
In the Flash	26K	N/A	$8/mo	substack
Design Your Wild	26K	+2.5%	$5/mo	substack
Samaya, your UX woman.	25K	N/A	$8/mo	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	16K	$8,904	—

Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Audience Concentration

Consistent engagement across posts

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

16K subscribers — above the 1K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 36 similar-size peers in Design have paid tiers

Pricing position

$10/mo vs $11.31/mo category average (601 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$10	$100

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.