The Cavletter
Investor Due Diligence Report
by Cavan Scott
ghostGaming
Monthly adventures in storytelling, creativity and the realities of making stories for a living — from New York Times bestselling author and comic writer, Cavan Scott
Investor Due Diligence Report
by Cavan Scott
Monthly adventures in storytelling, creativity and the realities of making stories for a living — from New York Times bestselling author and comic writer, Cavan Scott
2K
~0%
Subscriber count is a platform estimate
Pricing
$5/mo
$50/yr annual option
$883
~200 est. paid subs
$442/mo – $1K/mo(±50%)
0.5
0.03%
(comments + likes) / subscribers
~2x per week
2.0 posts/week
68/100
Consistent (~3.6d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Besties | 18K | N/A | Free | substack |
| Think Like A Game Designer | 18K | N/A | $6/mo | substack |
| SuperJoost Playlist | 17K | N/A | $6/mo | substack |
| Game Maker's Toolkit on Substack | 6K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 2K | $883.33 | — |
| Mar 2026 | 1K | $441.67 | -50.0% |
| Apr 2026 | 1K | $441.67 | ~0% |
| May 2026 | 2K | $883.33 | +100.0% |
| Jun 2026 | 3K | $1,325 | +50.0% |
| Jul 2026 | 3K | $1,325 |
Platform Dependency
Uses ghost platform
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Audience Concentration
Hit-driven — top post engagement 3x+ above average
Subscriber threshold
2K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
80% of 81 similar-size peers in Gaming have paid tiers
Pricing position
$5/mo vs $5/mo category median (130 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 70/100 | 30% |
| Publishing Consistency | 79/100 | 10% |
| Say Chess |
| 5K |
| N/A |
| Free |
| substack |
| ~0% |
| Aug 2026 | 3K | $1,325 | ~0% |
| Sep 2026 | 1.5K | $662.5 | -50.0% |
| Oct 2026 | 2K | $883.33 | +33.3% |
Revenue Model
Active paid subscription tier