Tracy’s Tidbits
Investor Due Diligence Report
substackMarketing
Writing about my journey going from CMO to CRO and my very strong opinions on everything GTM given my 2 previous exits. I'm Tracy, a 4x CMO, 1x CRO and a many-time RevOps leader.
200
20 paid
N/A
Pricing
$5/mo
$50/yr annual option
$80
20 paid subs
$80/mo – $80/mo(±0%)
3.0
1.5
2.25%
(comments + likes) / subscribers
Bi-weekly
0.7 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 71K | +0.8% | $6.99/mo | substack |
| Ecom Circle | 37K | N/A | Free | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
| Influencer Impact: Creator Edition by People First | 25K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 200 | $79.5 | — |
| Apr 2026 | 200 | $79.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
200 subscribers — below the 2K category median (based on 131 newsletters)
Has paid tier
Active paid subscription offering
Peer monetization
94% of 48 similar-size peers in Marketing have paid tiers
Pricing position
$5/mo vs $7/mo category median (247 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $5 | $50 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 93/100 |
| 30% |
| Paid Subscriber Ratio | 90/100 | 25% |
| Vincos Newsletter |
| 20K |
| N/A |
| Free |
| substack |