The Coastal Journal
Investor Due Diligence Report
substackFinance
Knowledge is the edge. The Coastal Journal delivers economic, financial, and market analysis grounded in Austrian economics and forensic accounting.
5K
250 paid
N/A
Pricing
$20/mo
$120/yr annual option
$3K
250 paid subs
$3K/mo – $3K/mo(±0%)
1.9
12.7
0.29%
(comments + likes) / subscribers
~2x per week
2.4 posts/week
69/100
Consistent (~3.2d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Graham’s Newsletter | 39K | N/A | Free | substack |
| Outperforming the Market | 24K | N/A | Free | substack |
| The Bubble Bubble Report | 24K | N/A | $25/mo | substack |
| MacleodFinance Substack | 21K | N/A | $10/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 5K | $3,369.6 | — |
| Mar 2026 | 5K | $3,369.6 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Variable publishing frequency
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
5K subscribers — above the 3K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
75% of 308 similar-size peers in Finance have paid tiers
Pricing position
$20/mo vs $10.5/mo category median (1214 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $20 | $120 |
| Mar 2026 | $25 | $125 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 58/100 | 30% |
| Paid Subscriber Ratio | 57/100 | 25% |
| Publishing Consistency | 57/100 | 10% |
| ETF Shelf | 20K | N/A | Free | substack |