Investor Due Diligence Report
Short lessons, practical examples, and colourful post-its about content marketing. Straight to your inbox, every month(ish).
6K
N/A
23.0
0.38%
(comments + likes) / subscribers
Weekly
1.0 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Because of Marketing | 62K | +3.5% | $6.99/mo | substack |
| LA FRAISE ™ | 52K | N/A | Free | substack |
| Content Strategy Mastery | 36K | N/A | $5/mo | substack |
| Chris Hutchins | 32K | N/A | Free | substack |
Platform Dependency
Hosted on substack subdomain
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Revenue Model
Pre-monetization — no paid subscription tier
Subscriber threshold
6K subscribers — above the 2K category median for first paid tier
Has paid tier
No paid subscription tier yet
Peer monetization
100% of 46 similar-size peers in Marketing have paid tiers
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 64/100 |
| 30% |
| Full-Funnel B2B Marketing |
| 26K |
| N/A |
| Free |
| substack |