Cup of Coffee
Investor Due Diligence Report
by Craig Calcaterra
ghostSports
A daily baseball, politics, entertainment, and nonsense newsletter.
Investor Due Diligence Report
by Craig Calcaterra
A daily baseball, politics, entertainment, and nonsense newsletter.
55K
~0%
Subscriber count is a platform estimate
Pricing
$7/mo
$70/yr annual option
$32K
~5.2K est. paid subs
$16K/mo – $48K/mo(±50%)
35.5
0.06%
(comments + likes) / subscribers
~5x per week
4.9 posts/week
94/100
Very Consistent (~1.4d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Culture of Sport | 180K | N/A | $13/mo | substack |
| Huddle Up | 135K | N/A | $15/mo | substack |
| The Long Game | 14K | N/A | $6/mo | substack |
| The Dumb Zone | 10K | N/A | $9.6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 4.5K | $2,782.5 | — |
| Mar 2026 | 23K | $14,221.67 | +411.1% |
| Apr 2026 | 42.5K | $26,279.17 | +84.8% |
| May 2026 | 55K | $32,307.92 | +22.9% |
Platform Dependency
Uses ghost platform
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
55K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 13 similar-size peers in Sports have paid tiers
Pricing position
$7/mo vs $5/mo category median (506 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Feb 2026 | $7 | $70 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 51/100 | 30% |
| Publishing Consistency | 83/100 | 10% |
| Hockey Tactics Newsletter |
| 9K |
| N/A |
| $25/mo |
| substack |
Revenue Model
Active paid subscription tier