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Platform Portability
Uses Substack subdomain (darrellalfonso.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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The Marketing Operations Leader helps marketers and operations professionals run their team like a business, reduce friction, drive operational excellence, and grow their careers.
Data updated 2 weeks ago
Avg Likes
1.5
Engagement Rate
0.03%· ~2 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Marketing
0.03% engagement rate
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Quality sub-scores, category percentile, and engagement benchmarks
See full analysis freeUsed by thousands of newsletter operators and advertisers
420 paid
Weekly Growth
N/A
Paid newsletter — revenue data available
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$28–$61
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Category benchmarks and audience-size adjusted rates
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Tracking started recently for The Marketing Operations Leader (16 days ago). A growth trend will appear once we have more data points.
contentfolks
6K subs
Creator Experiments
5K subs
0%/wk
Marketing Mindset
5K subs
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| Reference: Top 10 Articles of Last 2 YearsCelebrating 100 Sustack Posts!Mar 15, 2026 | Public |
| The Webinar Revenue EngineAlso: What is the Worst GTM Strategy in Practice?Mar 4, 2026 | Subscriber-only |
| The New AI Campaign Production WorkflowAlso - What is the best use of intent data?Feb 27, 2026 | Subscriber-only |
| AI Didn't Break Your GTM. It Revealed It.Also - What I Actually Use AI For At Work (Practical Things)Feb 22, 2026 | Subscriber-only |
| How to Translate Marketing Ops Work Into Business OutcomesAlso - The Ops Career Moves No One Talks AboutFeb 12, 2026 | Subscriber-only |
| Creating a Martech product requirements doc with TEMPLATEAlso - How to Build Key Relationships Fast in Marketing OpsFeb 6, 2026 | Subscriber-only |
| How to Build a Customer Lifecycle Tech Stack DiagramAlso - How to Run a Gap and Redundancy Analysis on Your Tech StackFeb 1, 2026 | Subscriber-only |
| Step-by-Step Create a Martech Strategy for Your CompanyAlso -How Ready is Your Team for AI Campaign Creation?Jan 23, 2026 | Subscriber-only |
| Key Lessons - What MOPs Teams Must Get Right in Jan 2026Also -How to Get Along With Your Ridiculous Coworkers (An Ops Survival Guide)Jan 16, 2026 | Subscriber-only |
Publishing Frequency
Weekly
Last published Mar 17, 2026
0.8 posts/week avg
Marketing Pricing
$10.81/mo avg
Below average(-26%)
Monetization Readiness
Already monetizing
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