Newsletter Insights — advertising rates and audience data for 35K+ newsletters
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Uses Substack subdomain (dicktofel.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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Journalism in our time.
Data updated 2 months ago
| Public |
| What the Impact of the Epstein Files Is Telling UsWhy it's critical that the documents were open sourcedMar 12, 2026 | Public |
| Thinking About the Fragility of a Free PressWhy our values may be less universal than we assume— and what to do about itFeb 26, 2026 | Public |
Avg Comments
8.5
Avg Likes
19.5
Engagement Rate
0.40%· ~28 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Media
0.40% engagement rate
Score Breakdown
Engagement Score
Second Rough Draft hasn't published recently
Last post was 2 months ago. Growth, revenue and CPM projections assume ongoing activity, so they're hidden until posting resumes.
We don't have enough growth data for Second Rough Draft yet. The average Media newsletter has 2K subscribers.
Based on 804 Media newsletters tracked
vs 245 newsletters in Media
7K places you in the top 25% of newsletters in this category.
Engagement Rate
0.40%
median: 0.00%
Posts per Week
0.8
median: 1.2
Subscribers
7K
median: 2K
The Developer
8K subs
Everything Briefing
9K subs
HackPack Weekly Gigs
9K subs
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Publishing Frequency
Previously Bi-weekly
Inactive — last post 2 months agoMedia Pricing
$6/mo median
Your newsletter: Free
Monetization Readiness
Media newsletters typically start charging at ~3K subscribers
Above the typical threshold
100% of similar-size Media newsletters have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — freeApproaching Sponsor Threshold
7.0K subscribers with 0.40% engagement — 70% of the typical sponsor threshold for Media newsletters.