Directionally Correct Newsletter
Investor Due Diligence Report
substackBusiness
Do you wonder what the top people analytics and workforce intelligence leaders are reading? Directionally Correct is the #1 People Analytics newsletter on Substack.
9K
450 paid
N/A
Pricing
$15/mo
$150/yr annual option
$5K
450 paid subs
$5K/mo – $5K/mo(±0%)
Previously Weekly
1.3 posts/week
71/100
Consistent (~5.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Recruiting Brainfood | 41K | N/A | $7.99/mo | substack |
| Ravi on Product | 32K | N/A | Free | substack |
| GTM Strategist | 29K | N/A | Free | substack |
| GTM Vault | 26K | N/A | $10/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 9K | $5,366.25 | — |
| Apr 2026 | 9K | $5,366.25 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
9K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 208 similar-size peers in Business have paid tiers
Pricing position
$15/mo vs $7/mo category median (1472 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $15 | $150 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 0/100 | 30% |
| Paid Subscriber Ratio | 57/100 | 25% |
| Lolita's Newsletter |
| 23K |
| N/A |
| Free |
| substack |