Market Your Marketing by Eleanor Pilcher

Investor Due Diligence Report

substackMarketing

Access publishing insights, writing advice, and book recommendations from multi-award-winning publisher, author and content creator, Eleanor Pilcher.

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Key Metrics

Subscribers

100 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$3.5/mo

$35/yr annual option

Est. Monthly Revenue

$278

100 paid subs

$278/mo – $278/mo(±0%)

Engagement

Avg Likes/Post

4.0

Engagement Rate

0.40%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

76Good

0100

Publishing Pace

Previously Weekly

1.3 posts/week

Publishing Consistency

56/100

Variable (~5.3d avg)

Competitive Landscape (Marketing)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Because of Marketing	70K	+1.5%	$6.99/mo	substack
LA FRAISE ™	51K	N/A	Free	substack
Ecom Circle	37K	N/A	Free	substack
Chris Hutchins	32K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	1K	$278.25	—
Mar 2026	1K	$278.25	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Publishing Consistency

Variable publishing frequency

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

1K subscribers — below the 2K category median (based on 131 newsletters)

Has paid tier

Active paid subscription offering

Peer monetization

100% of 96 similar-size peers in Marketing have paid tiers

Pricing position

$3.5/mo vs $7/mo category median (247 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$4	$35

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.

Component	Score	Weight
Engagement Rate	65/100	30%
Paid Subscriber Ratio	90/100	25%