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Platform Portability
Uses Substack subdomain (emmarosethatcher.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A destination for curated fashion and effortless style.
Data updated 1 month ago
Avg Comments
1.4
Avg Likes
23.6
Engagement Rate
0.17%· ~25 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Travel
0.17% engagement rate
Score Breakdown
Engagement Score
| Public |
| Public |
| Public |
1.5K paid
Track revenue changes over time
Start tracking — freeTrack CPM rates as they change
Start tracking — freeWe don't have enough growth data for Over Dress yet. The average Travel newsletter has 1K subscribers.
Based on 344 Travel newsletters tracked
vs 72 newsletters in Travel
15K places you in the top 10% of newsletters in this category.
Engagement Rate
0.17%
median: 0.00%
Posts per Week
1.7
median: 1.0
Publishing Consistency
36/100
median: 60/100
Subscribers
15K
median: 1K
Happy Hoteling
16K subs
++3.9%/wk
Backroad Portfolio
16K subs
-2.9%/wk
Hickman's Hinterlands
17K subs
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Publishing Frequency
Weekly
Last published Apr 5, 2026
1.7 posts/week avg
Travel Pricing
$5/mo median
Below average(-20%)
Monetization Readiness
Already monetizing
100% of similar-size Travel newsletters also have paid tiers
Unlock revenue estimates, CPM benchmarks, and detected sponsors
Start tracking — free15.0K subscribers and 0.17% engagement — past the threshold where Travel newsletters typically attract sponsors.
Consistency Below Category Median
Publishing consistency (36/100) is below the Travel median (60/100).