Engaging Youth by Rebecca Roberts

Investor Due Diligence Report

substackMarketing

Engaging Youth on Substack. The insights, trends and strategies for better engaging youth audiences through marketing and communications.

View full profile →Download PDF

Key Metrics

Subscribers

200

14 paid

Verified

Weekly Growth

N/A

Revenue Analysis

Pricing

$8/mo

$80/yr annual option

Est. Monthly Revenue

$89

14 paid subs

$89/mo – $89/mo(±0%)

Engagement

Avg Likes/Post

2.0

Engagement Rate

1.00%

(comments + likes) / subscribers

Quality & Publishing

Audience Quality Score

76Good

0100

Publishing Pace

Bi-weekly

0.5 posts/week

Score based on available components only.

Component	Score	Weight

Competitive Landscape (Marketing)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Because of Marketing	71K	+0.8%	$6.99/mo	substack
Ecom Circle	37K	N/A	Free	substack
Chris Hutchins	32K	N/A	Free	substack
Influencer Impact: Creator Edition by People First	25K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Mar 2026	200	$89.04	—
Apr 2026	200	$89.04	~0%

Risk Assessment

Key risk factors for due diligence

High

Platform Dependency

Hosted on substack subdomain

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

200 subscribers — below the 2K category median (based on 131 newsletters)

Has paid tier

Active paid subscription offering

Peer monetization

94% of 48 similar-size peers in Marketing have paid tiers

Pricing position

$8/mo vs $7/mo category median (247 newsletters)

Pricing History

Date	Monthly	Annual
Mar 2026	$8	$80

Data Quality

Report Data QualityFull - All metrics available

Subscriber Confidenceverified

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.