ESG’s Substack
Investor Due Diligence Report
substackHealth
Fitness, Fat loss, Business & Mindset.
17K
850 paid
~0%
Subscriber count is a platform estimate
Pricing
$10/mo
$100/yr annual option
$7K
850 paid subs
$7K/mo – $7K/mo(±0%)
1.0
7.4
0.05%
(comments + likes) / subscribers
~2x per week
2.0 posts/week
31/100
Variable (~4.8d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Second Brain | 38K | N/A | $7/mo | substack |
| The Expert Witness Newsletter | 27K | N/A | $25/mo | substack |
| The ADHD Weasel | 26K | N/A | $10/mo | substack |
| Menopause Nutrition | 18K | N/A | $6/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 17K | $9,460.5 | — |
| Apr 2026 | 17K | $9,460.5 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
17K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 84 similar-size peers in Health have paid tiers
Pricing position
$10/mo vs $6/mo category median (922 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $100 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 33/100 | 30% |
| Paid Subscriber Ratio | 57/100 | 25% |
| Publishing Consistency | 5/100 | 10% |
| Financial Wellness by Bobbi Rebell |
| 16K |
| N/A |
| Free |
| substack |
Revenue Model
Active paid subscription tier