Investor Due Diligence Report
A cosy, creative community for yarn lovers, celebrating all things warm & handmade. A space to chat about what makes you happy, brings you comfort & what’s on your needles. Join us for weekly chats & inspiration. Grab a coffee, cosy up & tap to subscribe!
13K
910 paid
+4.2%
Insufficient data
13 of 30 days needed
Pricing
$7/mo
$75/yr annual option
$5K
910 paid subs
$5K/mo – $5K/mo(±0%)
20.7
28.6
0.38%
(comments + likes) / subscribers
~4x per week
3.5 posts/week
35/100
Variable (~2.3d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| The Isolation Journals with Suleika Jaouad | 200K | N/A | $6/mo | substack |
| The Pink Report | 147K | N/A | Free | substack |
| My Five Things | 87K | -1.0% | $6/mo | substack |
| Burnt Toast by Virginia Sole-Smith | 66K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Mar 2026 | 12K | $6,993 | — |
Revenue tracking starts with your first month of data. More data points will appear as snapshots accumulate.
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Audience Concentration
Consistent engagement across posts
Subscriber threshold
13K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 228 similar-size peers in Lifestyle have paid tiers
Pricing position
$7/mo vs $7.03/mo category average (1691 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $7 | $75 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 30/100 | 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Publishing Consistency | 8/100 | 10% |
| All Over the Place | 64K | N/A | $6/mo | substack |
Revenue Model
Active paid subscription tier