Everything in Moderation*

Investor Due Diligence Report

ghostMarketing

Need-to-know news and analysis about platform policy, content moderation and internet regulation

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Key Metrics

Subscribers

Low confidence

Weekly Growth

~0%

Subscriber count is a platform estimate

Revenue Analysis

Pricing

$10/mo

$100/yr annual option

Est. Monthly Revenue

$2K

~210 est. paid subs

$928/mo – $3K/mo(±50%)

Quality & Publishing

Audience Quality Score

54Fair

0100

Publishing Pace

Weekly

1.7 posts/week

Publishing Consistency

80/100

Very Consistent (~4.2d avg)

Competitive Landscape (Marketing)

Newsletter	Subscribers	Weekly Growth	Price	Platform
Because of Marketing	70K	+1.5%	$6.99/mo	substack
LA FRAISE ™	51K	N/A	Free	substack
Ecom Circle	37K	N/A	Free	substack
Chris Hutchins	32K	N/A	Free	substack

Revenue Trajectory

Estimated monthly revenue over time

Month	Subscribers	Est. Revenue	Change
Feb 2026	5.5K	$3,400.83	—
Mar 2026	3K	$1,855	-45.5%
Apr 2026	3K	$1,855	~0%
May 2026	3K	$1,855	~0%

Risk Assessment

Key risk factors for due diligence

Medium

Platform Dependency

Uses ghost platform

Low

Publishing Consistency

Regular publishing schedule

Medium

Key Person

Single-author publication — key-person dependency

Low

Revenue Model

Active paid subscription tier

Monetization Readiness

Monetization status

Subscriber threshold

3K subscribers — above the 2K category median for first paid tier

Has paid tier

Active paid subscription offering

Peer monetization

100% of 83 similar-size peers in Marketing have paid tiers

Pricing position

$10/mo vs $7/mo category median (247 newsletters)

Pricing History

Date	Monthly	Annual
Feb 2026	$10	$100
Feb 2026	$300	$3,000
Feb 2026	$400	$3,850

Data Quality

Report Data QualityPartial - Some metrics estimated or missing

Subscriber Confidencelow

Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.