Execs and the City
Investor Due Diligence Report
substackBusiness
Weekly intelligence on compensation, leverage, and career strategy for senior leaders.
9K
630 paid
+7.3%
Pricing
$10/mo
$100/yr annual option
$5K
630 paid subs
$5K/mo – $5K/mo(±0%)
6.0
11.3
0.19%
(comments + likes) / subscribers
Previously Bi-weekly
0.8 posts/week
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Founding Journey | 240K | N/A | $50/mo | substack |
| a16z speedrun | 202K | +4.0% | Free | substack |
| Refactoring | 173K | N/A | $15/mo | substack |
| Clouded Judgement | 87K | N/A | Free | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 8K | $4,452 | — |
| Mar 2026 | 8.5K | $4,730.25 | +6.3% |
Platform Dependency
Uses substack platform
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
9K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 216 similar-size peers in Business have paid tiers
Pricing position
$10/mo vs $7/mo category median (1519 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $10 | $100 |
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Engagement Rate |
| 53/100 |
| 30% |
| Paid Subscriber Ratio | 75/100 | 25% |
| Secret Strategist |
| 78K |
| +0.7% |
| Free |
| substack |