Gayety
Investor Due Diligence Report
substackUncategorized
A gay-owned, authentically queer editorial publication celebrating LGBTQ+ culture, entertainment, and creative work.
Investor Due Diligence Report
A gay-owned, authentically queer editorial publication celebrating LGBTQ+ culture, entertainment, and creative work.
261K
11.1K paid
+0.2%
+0.8%
net growth
Pricing
$12.95/mo
$119.95/yr annual option
$109K
11.1K paid subs
$109K/mo – $109K/mo(±0%)
5.7
162.7
0.06%
(comments + likes) / subscribers
Weekly
1.5 posts/week
71/100
Consistent (~5.1d avg)
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Jun 2026 | 242K | $141,022.01 | — |
| Jul 2026 | 246.5K | $143,646.76 | ~0% |
| Aug 2026 | 256K | $149,180.3 | +3.9% |
| Sep 2026 | 259K | $150,933.41 | ~0% |
| Oct 2026 | 261K | $152,098.88 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Regular publishing schedule
Key Person
Single-author publication — key-person dependency
Audience Concentration
Some posts outperform significantly
Subscriber threshold
261K subscribers — above the 1K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
69% of 71 similar-size peers in Uncategorized have paid tiers
Pricing position
$12.95/mo vs $5/mo category median (31108 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Oct 2026 | $13 | $120 |
| Sep 2026 | $13 | $100 |
| Sep 2026 | $20 | $200 |
| Sep 2026 | $15 | $150 |
| Aug 2026 | $20 | $200 |
| Aug 2026 | $15 | $160 |
| Jun 2026 | $20 | $200 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 58/100 | 30% |
| Paid Subscriber Ratio | 100/100 | 25% |
| Growth Consistency | 97/100 | 15% |
| Publishing Consistency | 45/100 | 10% |
Revenue Model
Active paid subscription tier