Gee Thanks, Just Bought It!
Investor Due Diligence Report
by Caroline Moss
substackLifestyle
Products we love and where you can buy them. Plus exclusive discounts, really good sales, and some of the best gift guides around.
28K
2K paid
~0%
Subscriber count is a platform estimate
Pricing
$8/mo
$80/yr annual option
$12K
2K paid subs
$12K/mo – $12K/mo(±0%)
0.3
11.0
0.04%
(comments + likes) / subscribers
Previously Weekly
0.8 posts/week
32/100
Variable (~9.9d avg)
| Newsletter | Subscribers | Weekly Growth | Price | Platform |
|---|---|---|---|---|
| Everything Happens with Kate Bowler | 163K | +0.4% | $8/mo | substack |
| The Curiosity Chronicle | 159K | N/A | Free | substack |
| Danielle LaPorte | 101K | -0.6% | $5/mo | substack |
| Burned Haystack | 49K | N/A | $5/mo | substack |
| Month | Subscribers | Est. Revenue | Change |
|---|---|---|---|
| Feb 2026 | 28K | $12,465.6 | — |
| Mar 2026 | 28K | $12,465.6 | ~0% |
| Apr 2026 | 28K | $12,465.6 | ~0% |
Platform Dependency
Hosted on substack subdomain
Publishing Consistency
Irregular publishing pattern
Key Person
Single-author publication — key-person dependency
Revenue Model
Active paid subscription tier
Subscriber threshold
28K subscribers — above the 2K category median for first paid tier
Has paid tier
Active paid subscription offering
Peer monetization
100% of 134 similar-size peers in Lifestyle have paid tiers
Pricing position
$8/mo vs $6/mo category median (1828 newsletters)
| Date | Monthly | Annual |
|---|---|---|
| Mar 2026 | $8 | $80 |
Disclaimer: This report is generated automatically based on publicly available data and proprietary estimation models. Estimated subscriber counts are derived from engagement patterns and should be verified through direct disclosure. Revenue estimates are based on known pricing and estimated paid subscriber counts. This report is for informational purposes only and should not be the sole basis for investment decisions.
Score based on available components only.
| Component | Score | Weight |
|---|---|---|
| Engagement Rate | 4/100 | 30% |
| Paid Subscriber Ratio | 93/100 | 25% |
| a twenties pov |
| 38K |
| N/A |
| $5/mo |
| substack |