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Uses Substack subdomain (goodthinggoing.substack.com). Migrating would require subscribers to re-subscribe at a new address.
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A considered collection of book recommendations, along with behind-the-scenes glimpses, favorite links, important Etsy discoveries and whispered dreams from Lena Dunham and the Good Thing Going team—published with intention rather than routine.
Data updated 1 month ago
Good Thing Going hasn't published recently
Last post was 2 months ago. Growth, revenue and CPM projections assume ongoing activity, so they're hidden until posting resumes.
We don't have enough growth data for Good Thing Going yet. The average Culture newsletter has 1K subscribers.
Based on 3.2K Culture newsletters tracked
Avg Comments
66.0
Avg Likes
256.0
Engagement Rate
1.19%· ~322 likes + comments/post
(comments + likes) / subscribers
Quality Score
Engagement vs Culture
1.19% engagement rate
Score Breakdown
Engagement Score
vs 188 newsletters in Culture
27K places you in the top 10% of newsletters in this category.
Engagement Rate
1.19%
median: 0.01%
Posts per Week
1.0
median: 1.0
Subscribers
27K
median: 1K
Dust-to-Digital
27K subs
Doomscroll
29K subs
The House of Beasts & Vines
23K subs
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Publishing Frequency
Previously Weekly
Inactive — last post 2 months agoCulture Pricing
$5/mo median
Your newsletter: Free
Monetization Readiness
Culture newsletters typically start charging at ~2K subscribers
Above the typical threshold
100% of similar-size Culture newsletters have paid tiers
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27.0K subscribers and 1.19% engagement — past the threshold where Culture newsletters typically attract sponsors.